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Local search, the fastest growing segment of all online
advertising segments, is expected to grow at 22.3% per year through 2011. Small
to midsized businesses make up 98% of the approximate 22 million businesses in
the US and 80% of these companies make 75% of their product buys and/or sales
within a 50-mile radius of their location.
source: Kinsey Group & MediaPost
More than 86% of online users make local searches
Establishing an online local presence is substantially
different from major national sellers. National sellers can easily sponsor
thousands of search terms and run broad based online advertising to find
customers. Local advertisers, on the other hand, must focus on a myriad of
programs to achieve significant customer traffic. This requires a number of
different online programs which drive traffic to our customers business.
We develop a comprehensive online presence for small business
owners by utilizing a broad suite of techniques including a multi-page search
engine friendly website, paid search, organic placement, content development on
review and social sites, blogs and video blogs. Our customers can add
additional content to their business listing including logos, graphics, text,
photos, video content, all of which is automatically configured for search
engines to rapidly to acquire this information. For an additional fee we will
manage their online reputation by monitoring and responding to negative remarks
on the Internet.
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